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Sony Ericsson
Sony Ericsson is one of the more popular names in the domain of mobile manufacturing. Part of the globally acclaimed Sony brand, Sony Ericsson is a 50:50 joint venture of Sony Corporation and Ericsson that came into vogue in October 2001. And unlike most of the other major mobile manufacturing companies, within a reasonably short span of time Sony Ericsson has emerged as one of the reliable and popular mobile handset manufacturers with a good market share all across the world.
Winner of the ‘Manufacturer of the Year’ at 2006 Mobile Choice Awards, Sony Ericsson is receiving more and more accolades on account of the stylish and attractive mobile handsets that it is coming up with. While the K 800 mobile handset of Sony Ericsson with its fascinating cyber shot feature and full 3G phone won the Best 3GSM handset at the Global Mobile Awards 2007 in the US, most of its mobile sets have received a considerable degree of attention and appreciation in all parts of the world.
Sony Ericsson mobile sets are popular in all parts of the world. With markets spanning across all the major regions, including US, Canada, China, India, Japan, Europe, Australia, South America and Africa, Sony Ericsson has become a leading competitor to the likes of Nokia and Motorola. Some of the exciting and sleek Sony Ericsson brands include W960i, K530i, K205a, K770i, K850i, W910i, T250i, W580i, K55im, W700i, W700c, W850i, V630i and many others.
In terms of popular and innovative features, Sony Ericsson mobile phones are equipped with the best of options. From infra red, multimedia, internet accessibility to games and picture and music downloads, the mobile sets of Sony Ericsson have all the advanced features and attractions. One of the biggest positives of its mobile phones has been the sound of Sony Ericsson which has been attracting a good number of consumers.
Further, it has invested heavily in the filed of mobile R & D and has ensured that its mobile handsets continue to have the USP in terms of features, sound and color. With assembly plants spread over a number of places across the world, Sony Ericsson has the advantage of securing the best of talents from all parts of the world. It is no wonder then that the mobile phones of Sony Ericsson purely in terms of innovation and attractions, do not come second to any of the other major mobile brands.
During the initial days, Sony Ericsson had a major disadvantage in respect of high prices of the handsets. That catered to a limited section of the mobile clientele. However, in order to enhance its competitiveness, the company has brought down the prices of its mobile phones in keeping in with the trends seen in the major mobile markets, especially China and India. And the results have been encouraging with sales recording a significant rise. The brand equity of Sony and its technological prominence with exciting features backed up with innovative marketing has enabled Sony Ericsson to emerge as a leading mobile player in the global mobile marketplace.
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