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Panasonic
One of the most renowned global brands from Japan, Panasonic remained an electrical goods manufacturer for long. However, keeping in line with the changing business scenario and opportunities, Panasonic has ventured into the realm of phone manufacturing, including cellular phones too. Capitalizing on the basis of its strength derived from the manufacturing and marketing exposure in the filed of electronics, Panasonic has emerged as one of the widely known mobile phone manufacturers in the last few years on a global level.
Panasonic is a global brand for the Japanese MNC Matsushita Electric and manufactures and markets popular plasma and LCD television sets, DVD recorder, microwave ovens, projectors, digital cameras, laptops, batteries, stereos and portable CDs. As the punch line of Panasonic says, “Ideas for Life” indicate, the product profile of Panasonic provide for a detailed insight into the ideas of life.
A company that came into vogue way back in 1955, Panasonic is quite an established name in the filed of global electronics. While being Japanese major has surely helped the company to enhance its brand equity as Japanese brands are usually treated with a good degree of respect, especially in the filed of electronics, the gradual transformation of business in home and consumer goods has helped the company to build on and strengthen its marketing strategy. And this has paid rich dividends when Panasonic decided to make a foray into the field of mobile phone manufacturing.
Panasonic mobile phones have a range of color, sound and accessories features which make them attractive and likeable. Made according to the needs of the fast growing consumer market all across the world, it has mobile sets like VS2, VS3, VS6, VS7, MX6, MX7, Z800, SA6, SA7, A210, X100, X200, X300, X400, X11, A200, A500 and many others. The colors vary from black, steel, white, blue, red and other popular colors. In addition to, the company offers one year guarantee on all its mobile phones.
As is the case with most of the other leading mobile phone manufacturers, Panasonic mobile handsets too offer wide ranging features. From infra red, multimedia, internet accessibility to games and picture and music downloads, ring tones, Panasonic mobile sets have all the advanced features and attractions. Some of the popular software being part of the Panasonic mobile phones is Palm operating system, Pocket PC, Symbian, Blackberry. One of its features called ‘Voice on the Go’ allows one to listen to, compose, reply and forward and delete your email while RingPro makes listening of MP3 on Panasonic mobile phones live and exciting.
In terms of popularity and sales, Panasonic mobile phones have yet to reach the level of Nokia and Motorola. One factor can be attributed to the slightly higher level of price range that Panasonic mobile handsets sell at in the market as compared to the leading players like Nokia. Especially, in the fastest growing cellular markets of India, China, Russia, Philippines and others, Panasonic is yet to make a big impact. However, the company is now making a conscious endeavor to enhance its market share and making its presence felt in the global mobile market.
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