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Nokia
Nokia is one of the leading mobile manufacturing companies in the world. The Finland based Nokia is one of the more popular names in the world of mobile manufacturing. As the punch line of popular advertisement from Nokia defines the brand as one ‘Connecting People’, Nokia indeed happens to connect the people from all parts of the world with the help of advanced, customized and easy to use mobile handsets.
Headquartered at Espoo, in the vicinity to the national capital of Finland Helsinki, Nokia commands an impressive almost 40% of the global market share in the filed of mobiles. Irrespective of various geographical locations, Nokia continues to be a popular name in mobile markets all around, be it Europe, Asia, Africa or North America. With a string of mobile handsets, relevant to the local conditions and requirements and sensitive to the price concerns of native consumers, Nokia continues to outsmart all other major players in the filed of mobile manufacturing. Motorola and Sony Ericsson along with a host of local mobile manufacturers all have failed to pose a big threat to the undisputed reign of Nokia’s supremacy as far as mobile manufacturing is concerned.
As part of its endeavor to remain the leader in the filed of mobile handsets, Nokia has followed a multi pronged strategy. Accordingly, the company has invested heavily in the filed of mobile R & D and with globalization becoming a real challenge and opportunity at the same time, Nokia has ensured that its R & D remains ahead of the competitors. Nokia has hired the best of scientific and engineering talents from all parts of the world. Also, it has set up its R&D centers in some of the cost effective regions like Asia where it can have the best of scientific brains who can build the best of mobile phones. It has further helped Nokia to understand the local sensitivities and preferences of consumers and enabled the company to prioritize its phone sets accordingly. With research centers at places like, Helsinki, Tokyo, Beijing, Budapest, California and Palo Alto, Nokia has an edge in diversifying its research potential.
In terms of production and manufacturing abilities, Nokia again has come up with a unique strategy. As part of it, it has set up assembly plants at locations Salo (Finland), Beijing (China), Chennai (India), Komarum (Hungary) and Ruhr region of Germany. In the process, Nokia has been able to use the best of managerial and human resources in all such places while the cost of productions has come down. No wonder, Nokia mobile sets today have become so cheap that some of them are available even at rates in the range of $20 and more.
In terms of business operations, Nokia has four business groups’ namely mobile phones, multimedia, enterprise solutions and networks. The broad integration of such services have ensured that Nokia is able to offer cost effective and cutting edge technologies to the consumers in its mobile phones. From infra red, multimedia, internet accessibility to games and picture and music downloads, Nokia mobile sets have all the advanced features and attractions.
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