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Motorola
Illinois based Motorola is one of the leading mobile manufacturing companies in the world. The company is a popular name in the filed of mobile handsets and has worldwide operations and sales. Regarded as one of the closest competitors to the market leader Nokia in the foiled of mobile manufacturing, Motorola is more than US $40 billion company. The company also has one of the largest employee strengths that stand at about 66,000. Hello Moto, the punch line for Motorola is in fact one of the most seen and heard advertisements in the media across the world, indicating the global presence of Motorola brand.
In terms of business operations, Motorola is in the manufacture of mobile phones, radio communication devices, computer processors and laptops. However, the cellular business has provides for the major share of company’s revenues. Its products are popular for use with a host of cross sections of consumer including various government departments, security agencies, business organizations and common people. Talking of the popularity of its cell phones, the highly acclaimed Motorola RAZR line became a big hit on account of the exciting features and attractions. More than 110 million units of this brand were sold worldwide and brought Motorola in close competition to the number one mobile manufacturer Nokia on a global platform.
From infra red, multimedia, internet accessibility to games and picture and music downloads, Motorola mobile sets have all the advanced features and attractions. As part of its endeavor to remain the leader in the filed of mobile handsets, Motorola has decided to follow in the footsteps of Nokia. One of the biggest consequences has been the availability of low cost Motorola mobile phones in the expanding telecom markets of China, India, Russia and East Europe. On the price front too, Motorola today is showing more sensitivity to price concerns of consumers by bringing that to the lower end.
Further, the company has invested heavily in the filed of mobile R & D and has ensured that its R & D remains ahead of the competitors. Motorola has encouraged the hiring of the best of scientific and engineering talents from all parts of the world. Also, it has set up its R&D centers in some of the cost effective regions like Asia where it can have the best of scientific brains who can build the best of mobile phones. The development has further helped Motorola to understand the local sensitivities and preferences of consumers while making sure that the company is able to plan accordingly.
Headquartered at Schaumberg, a part of the Chicago suburbs in the US, Motorola is one of the American telecom multinational companies. Irrespective of various geographical locations, Motorola has emerged as a leading cell phone manufacturer in all parts of the world. Be it Europe, Asia, Africa or North America, Motorola has mobile sets for all regions, prices and features. With a string of mobile handsets, relevant to the local conditions and requirements Motorola has a brand equity that is difficult for most of the other players to match.
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