The rise of telecommunication operators in the recent years has immensely helped to serve the innumerable potential customers across various parts of the globe. Several telecommunication companies have emerged in different parts of the world eying the immense potentiality of the market. Vimpelcom is one of the famous telecommunication companies that has marked a substantial dent in the telecom sector in Russia. Vimpelcom is in fact regarded as the largest mobile phone operator in the country. Vimpelcom has its headquarters based in the capital city, Moscow. Through its world class service in the sector of mobile phone service Vimpelcom has been able to earn decent reputation among other telecommunication companies in the world. Vimpelcom uses the trademark Beeline to provide its mobile phone service to the subscribers based in Russia. It has been recorded that the telecommunication giant in Russia has about 25 million subscribers by January 2005. The company has its presence in as much as 74 regions out of the total 89 regions. It also provides service in Kazakhstan. Vimpelcom in fact ranks second in terms of total subscriber base. The biggest competitor of the company is Mobile TeleSystems. Since its formation the company has been continuously increasing its profit margins and revenues by implementing a number of marketing strategies. As per the recent surveys made, the license portfolio of Vimpelcom is estimated to cover areas where more than 94 % of the population of the country belong. The telecommunication company covers an area of about 100 % region of the neighboring country Kazakhstan. Vimpelcom was originally established in the year 1992. During the time of its inception Vimpelcom was involved in the operation of the Advanced Mobile Phone Service (AMPS) network and Digital AMPS network mainly in the region of Moscow. In the year 1996 Vimpelcom became much popular all over the world as it was enlisted on the New York Stock Exchange. It was in the year 1997 that the company decided that it would expand its network of Global System for Mobile communications (GSM) across various regions of Russia. During 2001, Vimpelcom finally started its much ambitious project of starting the GSM networks in the country. It was during this time that the telecommunication giant had made its significant presence across a wide area in the nation. In order to expand its business the company decided that it would venture into other neighboring countries. In this context Vimpelcom took over the Kazakhstan based mobile service provider KaR-Tel. After the process of acquisition Vimpelcom got hold of the brands, like Excess and K-Mobile. The process of acquiring foreign based telecommunication firms continued as Vimpelcom went on to acquire Ukrainian RadioSystems in the year 2005. The Ukrainian based mobile operator used to provide GSM service in Ukraine through the brands like Wellcom as well as Modi. Although Vimpelcom has been facing stiff competitions from the rivals like MegaFon as well as Mobile TeleSystems but the company with its effective service is still catering to numerous customers in Russia and other countries