Telecommunication industry across various nations of the world is growing at a very fast rate. New technologies are always being developed in this field, which are further proliferating the emergence of numerous service providers. In the field of telecommunications, numerous US based companies have come up as global leaders. Several European telecom companies have also come up in great numbers that are providing world class service. Telecom Italia is one such company that has carved a niche among the other telecom companies in Italy. Telecom Italia was originally founded in Italy in the year 1994. Telecom Italia came into existence when a number of state possessed telecom companies came together that included the largest of all telephone operators, SIP. At that point of time SIP was enjoying a monopoly status in the telecom industry of Italy. During its establishment in the year 1994, Telecom Italia was owned by the government but it has now been transformed into a private company. Telecom Italia boasts of having a significant base in the European nation. The services provided by the telecom company are highly appraised all over Italy for their effective and efficient nature. Telecom Italia has become a common name in the several households of Europe. The services of the company are not limited to Italy but have also crossed the borders of the country to several nations. The services of the company are availed in Germany, Brazil, Netherlands and even in France. In Italy, Telecom Italia offers service of landline telephones. Through its fully owned subsidiary Telecom Italia Mobile (TIM) the company also provides Global System for Mobile communications (GSM) service in Italy and Brazil. Under the brand name Alice, Telecom Italia provides Asymmetric Digital Subscriber Line (ADSL) service in countries, like: Italy, France, Netherlands and Germany. Telecom Italia even holds shares in the company Telecom Argentina. Some significant number of shares of the company Telecom Personal are also owned by Telecom Italia. Headquartered in Milan, Italy, Telecom Italia has also ventured into the arena of TV broadcasting by the name of Telecom Italia Media. Three major TV networks in Italy are controlled by Telecom Italia Media. La7 is one of the most popular TV networks in Italy operated by the company that features cultural oriented shows. MTV Italia is perhaps the most popular music channel broadcasted by Telecom Italia Media. The other TV network controlled by the company is QOOB. The wide array of telecom services provided by Telecom Italia has made it an extremely popular telecommunication company among various European nations. The mobile phone brand of the company Telecom Italia Mobile offers service of extremely high standards. Telecom Italia has not only ensured that the customers get the best quality service but has also taken notice in effective brand promotion of the company through its various subsidiaries.